All the drama between Hailey Bieber and Selena Gomez, explained

Blog Author
Claire Cohen
September 14, 2023
1:40 pm

No, it’s not 2018, there’s fresh drama going on between Hailey Bieber and Selena Gomez. Here’s the breakdown:

But first, some things you need to know

1️. Selena Gomez and Justin Bieber dated on and off from 2010 to 2018

2. Four months after Selena and Justin broke up for the final time, Justin married Hailey

3. Hailey has always been close with the Kardashian family, especially Kendall and Kylie Jenner

4. Many have theorized that the Kardashians have pushed Justin to break things off with Selena and pursue Hailey

So where did this all start?

The drama began in early January, when Selena was photographed in a bikini and was experiencing intense body shamed online. In the thick of it, Hailey posted and then deleted a TikTok with Kendall Jenner and Justine Skye using an audio that says, “I’m not saying she deserved it, but God’s timing is always right.” Hailey later commented on a TikTok saying the audio was just for fun and “not directed at anyone,” and at the time most wrote it off as a mere coincidence.

Then last week, things really popped off. First Selena posted a TikTok (now deleted) where she says she accidentally over laminated her brows. The same day, Kylie Jenner posted an Instagram Story with a spotlight on her brows and the text “this was an accident?” Later that day, Kylie posted another Instagram Story of her and Hailey Bieber on FaceTime, with, you guessed it, both of them zoomed in up close on their eyebrows.

So, um, that’s it? Does Selena even care?

The point is that on TikTok, fans read into every little detail and while some say this is just another coincidence, many have been calling Hailey and the Jenners out for their mean girl behavior.

Selena has been giving somewhat mixed signals on whether she believes the content from Hailey and the Jenners was intentional. While she supported Kylie’s claim that fans are reaching, she then commented on a few videos supporting her and commented on a TikTok showing Hailey gagging at the mention of Taylor Swift in support of her friend.

So what does TikTok think?

TikTok has clearly chosen a side, and there’s no doubt they are team Selena:

🚀 Selena Gomez has gained more than 4M followers in the past week

❤️ #selenagomezfan has gained over 81M views in the past week

💄 Rare Beauty, Selena’s make up brand, has gained more than 400K followers in the past week, up more than 30%

📉 Hailey has lost more than 100K TikTok followers

So can we learn anything from this?

1. On the internet, even the smallest detail can be blown up to cause the biggest drama

2️. Public perception matters. Regardless of whether these social moments were coincidences, Hailey has a public perception as a mean girl and a bully, which skews these types of conversations against her

3️. Don’t mess with the Selenators

Subscribe to stay in the loop
Subscribe to have the latest updates, insights, and more delivered straight to your inbox.
Back to Blog

Invite clients to get started now for free.

Let us help you equip your agents with the correct information and improve their relationship with customers.

Find the Right Plan