The ultimate holiday gift guide, according to TikTok

Blog Author
Claire Cohen
December 11, 2023
6:53 pm

It's the time of year when you can't use the internet without seeing another gift guide. Instead of spending hours watching videos to determine this year's trending gifts, we decided to turn to the data.

We tracked the fastest growing hashtags, brand accounts, and mentions to cut through the clutter and determine the gifts this year most likely to go viral. Without further ado, meet your TikTok meta-data gift guides: 

For the beauty lover

Summer Fridays Lip Butter Balm

The breakdown: This is the reigning it girl lip balm

The stats: 111% 90-day growth on videos with #summerfridayslipbalm

The price point: $24 per tube

Charlotte Tilbury Airbrush Flawless Setting Spray

The lowdown: TikTok loves everything Charlotte Tilbury, and this spray that keeps makeup in place for hours is a cult classic

The stats: 160% 90-day growth on videos with #charlottetilburysettingspray

The price point: $38 for a 100ml bottle

Nars Radiant Creamy Concealer

The lowdown: Fans consider this the perfect concealer that doesn’t crease and hides dark circles beautifully

The stats: 108% 90-day growth on videos with #narsconcealer

The price point: $32

Clinique Almost Lipstick in Black Honey

The lowdown: Fans claim this viral not lipstick lipstick looks good on everyone

The stats: 40% 90-day growth on videos with #blackhoneylipstick

The price point: $16.80

E.l.f. Halo glow beauty wand

The lowdown: The wand, which is a dupe for Charlotte Tilbury’s Flawless Filter, is the perfect stocking stuffer

The stats: 185% 90-day growth on videos with #elfhaloglowbeautywand

The price point: $9

For the skincare junkie

Dieux Forever Eye Mask

The lowdown: Skincare enthusiasts would love any product from Dieux, a beloved TikTok brand started by Creator Charlotte Parlermino, but their reusable eye mask makes the perfect gift

The stats: @Dieuxskin’s followers have increased by over 50% in the last 90 days

The price point: $25

Beauty of Joseon Relief Sun: Rice + Probiotics

The lowdown: Creators love this Korean skincare brand and in particular are obsessed with their sunscreen, which provides dewey coverage and no white cast

The stats: 40% 90-day growth on videos tagging #beautyofjoseon

The price point: $18 for a 50ml bottle

Some by Mi AHA-BHA-PHA 30Days Miracle Toner

The lowdown: Creators love this gentle toner for removing texture and eliminating breakouts

The stats: 33% 90-day growth on videos tagging #somebymi

The price point: $22.44 for a 150 ml bottle

NuFACE Mini Starter Kit 

The lowdown: The TikTok famous device uses microcurrents to promote collagen growth and elastin in the skin, helping to minimize fine lines and lift the face

The stats: 43% 90-day growth on videos tagging #nuface

The price point: $220

Tree Hut Sugar Scrub

The lowdown: These scrubs are a staple in every TikTok girlie's shower routine

The stats: 9% 90-day growth on #treehutsugarscrub

The price point: $10 per jar

For the fashion forward

Adidas Sambas

The lowdown: The Samba craze isn't going anywhere and fashion Creators are taking the style into 2024

The stats: 72% 90-day growth on #adidassamba

The price point: $90+ depending on style

Wrangler CrossBody Canvas Mini Tote

The lowdown: This western inspired purse is TikTok famous and regularly sells out whenever new colors drop

The stats: 329% 90-day growth on #wranglerpurse

The price point: $59.99

Classic Ultra Mini Platform UGG Boots

The lowdown: These are TikTok's favorite boots for a cozy chic moment

The stats: 98% 90 day growth on #platformuggs and 40% 90-day growth on #uggboots

The price point: $160

Pangaia 365 Heavyweight Tracksuits

The lowdown: Creators love these comfy hoodie and trackpant sets from TikTok-famous brand Pangaia

The stats: 7% 90-day growth on #pangaia

The price point: $135 per hoodie and $125 per trackpant

Emi Jay Claw Clips

The lowdown: These handmade clips are a favorite among lifestyle Creators, who love the limited edition drops for special times of year

The stats: 51M views on #emijay

The price point: $26+ depending on style

For the people who already have everything

The Beis Weekender Bag

The lowdown: This bag is famous for fitting so much into a small bag and has a (genius) separate compartment for shoes

The stats: #beisweekenderbag has 18M views and a 14% engagement rate

The price point: $108

Yeti 18 Soft Cooler

The lowdown: While pricey, Creators love this gift as the perfect way to treat the loved ones who wouldn't splurge for it on their own, with some even stuffing the cooler with more gifts

The stats: 25% 90-day growth on videos tagging #yeticooler

The price point: $300

Le Labo Santal 33

The lowdown: This unisex fragrance is beloved by all for for smelling like sandalwood, violet, and pure luxury

The stats: 30M views on #lelabosantal33, 2.8M views on videos mentioning Le Labo in the past 90 days

The price point: $99 for 15 ml bottle, $230 for 50 ml bottle

The Apple HomePod

The lowdown: Creators are loving Apple's latest speaker system which allows stereo pairing, intercom capabilities, and handoff features from users' iPhones straight to the speaker

The stats: 7% 90-day growth on #homepod

The price point: $99+ depending on size selected

Apple AirPods Max

The lowdown: Love them or hate them, they are undeniably on nearly every Creators' wishlist

The stats: 14% growth on videos tagging #airpodsmax in the last 90 days

The price point: $549

For the fitness lover

The Stanley Quencher Flow State Tumbler

The lowdown: TikTok loves it for keeping their ice crispy, helping them hit their hydration goals, and fitting in their cars' cupholders

The stats: 73% 90-day growth rate on #stanleytumbler

The price point: $20 for a 14 oz tumbler with sizes increasing with price

Theragun mini

The lowdown: A favorite among #gymtok for easing sore muscles, especially while traveling

The stats: 69M new views on @therabody mentions in the last 90 days

The price point: $199

Oli Rose Pilates Socks

The lowdown: As pilates has grown in popularity on TikTok, so has the search for cute pilates grippy socks. The ones by Oli Rose have been deemed the cutest pair, and their drops regularly sell out

The stats: 3.8M views on #pilatessocks

The price point: $18.99 per pair

Stakt Mat

The lowdown: This mat is a favorite among fitness creators as it's super easy to fold and adds in extra cushion while training

The stats: 207K views on #staktmat

The price point: $86

Bala Bangles

The lowdown: These arm and ankle weights are beloved by lifestyle creators and are the perfect accessory for a hot girl walk

The stats: 16M views on #balabangles

The price point: $45-$65 per set, depending on the weight

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