TikTok music marketing 101: how to take your songs to the moon on the internet's viral hitmaker

Blog Author
Claire Cohen
September 14, 2023
1:40 pm

TikTok presents a huge opportunity to market your music and gain exposure. In this blog post, we’ll break down our top 10 tips for growing your music on TikTok.

Level 1: the basics of creating a solid TikTok presence

1. Make sure you have a business account

Business accounts have better access TikTok’s analytics and other advanced features, so make sure yours isn’t just a personal account. 

2. Identify your target audience

TikTok users span a wide range of ages and interests, so it's crucial to identify who your target audience is. Once you have identified your audience, tailor your content to their preferences.

3. Use hashtags

TikTok is all about trending hashtags. Use relevant hashtags to your genre, sound, and style of music. This will make it easier for users to find your content when searching for specific topics. No matter what, always use #fyp to give your videos a better shot at being pushed out into the ‘for you page.’

4. Be a member of the TikTok community

What this means: TikTok is known for having constantly changing debates, challenges, and trends. While you could join the app and start talking about yourself, you might have better luck by participating in these moments and leveraging them to incorporate your music.  

Musician example: Lewis Capaldi is known for taking to TikTok to try out different effects, join in on current trends, and lip sync to popular audios. 

Level 2: how to grow your following (and streams)

5. Interact with your audience: 

Why do it: engagement is key on TikTok. Respond to comments, participate in live streams, and stitch/duet fan videos. This will increase your visibility and help build your brand.

Musician example: to promote her single “About Damn Time,” Lizzo dueted a ton of fan videos using the track. 

6. Start a trend around one of your songs: 

How to do it: the number one way to make your song go viral is to get it paired with a trend, whether it’s a dance, a transition, or a popular effect. Find a pairing that makes your song shine and start posting it. You never know what could happen!

Musician example: Dreya Mac created a dance to her song “Own Brand Freestyle” with Felixthefirst

7. Share behind the scenes content: 

What this means: fans love taking a look behind the curtain on song production. Letting fans in as you write, record, and edit your music is a great way to get them excited about what’s to come.

Musician example: Charlie Puth is perhaps the most prominent example of an artist who takes fans into the process of recording and producing his songs. 

Level 3: how to take things to the next level

8. Collaborate with other Creators: 

How it works: collaborating with other TikTok users can help you reach a wider audience. This could be as easy as submitting your own entry to another artist’s ‘open verse’ challenge or as extensive as meeting up with another Creator IRL to create content. 

Musician example: Meghan Trainor teamed up with TikTok royalty Chris Olsen to shoot a bunch of content, helping her song “Made You Look” become a TikTok favorite. 


9. Use paid advertising: 

How this works: If you have the budget, consider using TikTok's paid advertising feature. This allows you to create ads that target specific audiences and increase your visibility.

10. Share the stories behind your songs

Why do it: songs are more likely to blow up on TikTok when fans know the meaning or the secret tea behind them. 

Musician example: Jonah Kagen became a TikTok sensation when he shared the heartbreak that inspired his song, “Barcelona,” which hit over 9M views on the app. 

Key takeaways

TikTok is a powerful tool for musicians looking to promote their music. By identifying your target audience, creating engaging content, and participating in challenges, you can increase your reach and get your music noticed. With a little creativity and dedication, TikTok can help take your music career to the next level.

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